Why media and creative agencies are 'consciously recoupling'

The “murky, messy middle” between creative and media agencies is where the best work comes from, Campaign Media 360 heard.

Movers & Shakers: Christy Sports, Pizza Hut, Heineken and more

This week’s agency news, people on the move and brand buzz.

Weber Shandwick Collective launches North America Women's Health Center of Excellence

Revealed: Uncommon is majority shareholder in agency start-up Calling

Uncommon, now majority owned by Havas, backed former creative director Josh Tenser to launch Calling with Rani Patel.

Watch: Pedro Pascal fronts Corona La Vida Más Fina campaign

The ads lean into the brand’s “modern Latino ethos.”

Brands plan for a quiet Pride Month

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

Should Apple have apologised for its 'Crush' ad?

Campaign asks adland whether it was necessary for Apple to apologise for its hydraulic press spot.

Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign

EXCLUSIVE: Beyond the signature red nose, Childhood Dreamstakes uses nostalgic experiences to incentivize donations.

LinkedIn appoints Whalar Group as creator marketing partner

The creator agency will pair brands with talent for LinkedIn campaigns and familiarize creators with the platform.

Global indie media rankings: PMG and Cossette Media (+Company) lead Q1 2024 new-biz league

Wins in the US contributed the most to global indie success.

The Financial Times appoints lead creative agency for key 2024 campaign

The Brooklyn Brothers previously created hero campaigns for the FT.

Movers & Shakers: Samsung, Gap Inc., Grindr and more

This week’s agency news, people on the move and brand buzz.

Group M hands wider role to Wavemaker’s Toby Jenner

Jenner will remain as Wavemaker global chief executive.

WPP is ‘significantly stronger company’ than when Sorrell left, chairman says

Company has lost crown as most valuable agency group since 2018.

IOC introduces 2024 Refugee Olympic Team, spotlighting growing crisis

The 1 in 100 Million campaign aims to raise awareness of the team ahead of the Olympic Games this summer while keeping attention on the circumstances that led to its creation.

US media rankings: iProspect leads Q1 2024 new-biz league

Fererro and Avis Budget Group pushed iProspect to the top.

Gallo appoints VaynerMedia LA as lead creative agency for Barefoot Wine

EXCLUSIVE: VaynerMedia Los Angeles will primarily focus on social media.

‘The advertising industry has been complicit in diminishing its worth’: Cindy Gallop

Gallop unveiled six key principles for future branding, discussed selling sex from a female lens, unlocking talent, and called for a revamp of the adtech model.

Mother hires creative directors from Adam & Eve/DDB and Droga5 New York

The trio will join Felix Richter, chief creative officer at Mother, on the creative team.

Publicis Groupe reinforces environmental and social commitments with global hire

Nannette LaFond-Dufour will report to global boss Arthur Sadoun.

Athletic Brewing Company consolidates media with Wpromote

EXCLUSIVE: The independent shop is now media AOR after handling performance marketing since 2022.

Dentsu reports 3.7% fall in Q1 organic revenue but eyes better second half

Organic revenue fell 9.4% in EMEA.

Global media rankings: which agencies top Q1 new-biz league?

Wins in China accounted for most new-business activity during the period.

Croud hires Dani Jordan as first chief marketing officer

Follows a shake-up of the digital agency’s UK leadership team.

R/GA merges US and LATAM operations under April Quinn

EXCLUSIVE: Quinn will oversee the region as Americas president in digital agency’s latest restructure.

Inside Maison BETC’s plans to crack the US luxury market

EXCLUSIVE: The French agency is bringing its blend of strategic thinking and luxury market knowledge to the U.S.

McDonald’s removes smile from Happy Meal boxes to spotlight mental health

The campaign was created by Ready10 and Leo Burnett UK.

Clean creatives hands out awards to agencies partnered with fossil fuel clients

Campaign group Clean Creatives has announced its 2024 F-List ‘award’-winners — deeming them ‘the awards no agency wants to win’.

S4 Capital reports 11.7% revenue drop for first quarter of 2024

Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.

Movers & Shakers: Apple, Hard Rock International, Clean Creatives and more

This week’s agency news, people on the move and brand buzz.