AI is breaking the agency business model
A tool that promises efficiency and automation is counterintuitive to a time and materials business.
Campaign Chemistry: Grey’s Laura Maness and Gabriel Schmitt
The global CEO and CCO of the iconic creative shop chat about evolving for the future.
Campaign Chemistry: Nielsen chief product officer Deirdre Thomas
Thomas chats about how Nielsen is transforming audience measurement as the 2024 upfronts take place.
R/GA merges US and LATAM operations under April Quinn
EXCLUSIVE: Quinn will oversee the region as Americas president in digital agency’s latest restructure.
Media industry has changed, but upfronts remain
The annual buying confab remains a stalwart tradition on the advertising calendar despite profound evolution of the media ecosystem.
Campaign Chemistry: StreetEasy head of integrated marketing Bridget Sullivan
Sullivan chats about StreetEasy's latest brand campaign and why it’s remaining dedicated to its core New York audience.
Andrew Swinand joins Inspired Thinking Group as CEO
EXCLUSIVE: The former Publicis Creative and Leo Burnett U.S. CEO is relocating to the U.K. to lead the agile content company.
Carpe diem: Digital transformation is poised for a comeback
Generative AI will reignite the need for transformation services and digital agencies must be ready to step up.
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.
Campaign Chemistry Rewind: Wieden + Kennedy co-CCOs Marques Gartrell and Brandon Henderson
Gartrell and Henderson go behind the scenes on McDonald’s Grimace campaign and give a sneak peek at the agency’s Super Bowl LVIII work.
It’s two steps forward, one step back for gender equality
Progress isn’t linear for women in advertising and in society.
Campaign Chemistry: Snap CCO Colleen DeCourcy
DeCourcy chats about her career at Wieden+Kennedy and her mission to make social media better at Snap.
A budding tentpole takes root in Miami Beach
Possible has all the makings of an annual advertising tentpole in an era of efficiency, but lacks a distinct theme.
Don’t stop him now: Michael Kassan teases next venture
The former MediaLink CEO says he’s not done yet in keynote speech at the Possible conference in Miami Beach.
Campaign Chemistry: SS+K CEO Nadja Bellan-White
Bellan-White shares why she came back to the agency side to lead SS+K and her views on why purpose is critical for brands amid pushback.
Diversity and sustainability drop down adland’s agenda
In a year of economic uncertainty and generative AI capturing the zeitgeist, Campaign’s annual deep dive into the agency sector shows ESG initiatives declined in 2023.
BBDO Worldwide chief creative David Lubars to retire
Americas CCO Chris Beresford-Hill will step into his role at the end of the year.
Campaign Chemistry: The Martin Agency CEO Danny Robinson
Robinson talks about 20 years at Martin, why being a creative lends itself to being a CEO and takes us behind the agency’s viral work for Solo Stove.
Campaign Chemistry: Deloitte CMO Suzanne Kounkel
Kounkel chats about her career marketing transformation and balancing brand and demand in B2B.
Campaign Chemistry: AKQA founder and CEO Ajaz Ahmed
Ahmed talks about 30 years at AKQA and how the agency stays ahead of the curve.
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