Starbucks: has its tax offer come too late?
Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, ...
P&G scoops Brand of the Year award
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association ...
Five lessons from Marketing's Next Generation of leaders
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending...
Sir Martin Sorrell: 'I wish the government would have a bigger plan'
Marketing catches up with WPP's chief executive to talk technology, emerging markets and the recessi...
Diageo's 'shooting for 10' may not be Red Bull-risky but it should restore its creative edge
First we had Unilever's rallying cry to its agencies to bring more magic and less logic to its marke...
Bond and beyond: getting into bed with movie-makers is a risky play for brands
Unique is perhaps the best way to describe the Bond film franchise. As a UK-based series of producti...
BrandMAX 2012: What you need to know
The need to think of social media as the responsibility of the entire company, rather than merely th...
Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence
There was a time when marketing journalists filed stories about data in the drawer marked 'd' for du...
Five take outs from the CIM marketer salary survey 2012
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot...
Back to work with a bump: five marketing take-outs from summer 2012
New Year or end of summer: saying adieu to the holidays and hello to a full email inbox and new dead...