Watch: Pedro Pascal fronts Corona La Vida Más Fina campaign
The ads lean into the brand’s “modern Latino ethos.”
Brands plan for a quiet Pride Month
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.
Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign
EXCLUSIVE: Beyond the signature red nose, Childhood Dreamstakes uses nostalgic experiences to incentivize donations.
Watch: Airheads summer campaign lures adults to the pool with underwater vending machine
No need to submerge any dollar bills — this machine’s currency of choice is “fun.”
Watch: Basketball royalty and celebrity fans toast to NBA finalists in brand campaign
The Toast debuted during the first NBA Conference finals game.
AAPI creatives share their picks for the most culturally relevant campaigns
Marketers, this is the brand connection you could be inspiring if you took the time to authentically reach the AAPI community.
IOC introduces 2024 Refugee Olympic Team, spotlighting growing crisis
The 1 in 100 Million campaign aims to raise awareness of the team ahead of the Olympic Games this summer while keeping attention on the circumstances that led to its creation.
Inside Maison BETC’s plans to crack the US luxury market
EXCLUSIVE: The French agency is bringing its blend of strategic thinking and luxury market knowledge to the U.S.
New Balance boasts deep roots and universal appeal in Grey Days film
Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.
What it’s like to be a single mom in advertising
Six single moms open up about what they wish their colleagues knew about their experiences, and how employers can better set them up for success.
McCann New York hires Lucien Etori as chief strategy officer
EXCLUSIVE: His approach to strategy "allows us to further create enduring brands for our clients to seamlessly, timelessly and respectfully be a part of relevant culture today,” said CEO Amber Guild.
WATCH: Celebrity moms evoke Stepford Wives to raise awareness for postpartum mental health
The work from fertility app Natural Cycles aims to make postpartum depression part of the Mental Health Awareness Month discussion.
Assembly hires Pele Cortizo-Burgess as its first global chief strategy officer
EXCLUSIVE: Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.
Diverse-owned media companies flex data-driven insights to prove their worth
In a challenging year for DE&I, networks owned by and targeting marginalized groups pitched advertisers at the 2024 NewFronts on new tools and authentic connections with a growing audience.
Quad rolls all creative holdings into new agency Betty, sunsetting Periscope brand
EXCLUSIVE: The new structure allows previously siloed creative teams to bring more integrated offerings to clients.
BarkleyOKRP to acquire performance agency Adlucent
Jeff King, BarkleyOKRP’s CEO, said the acquisition will add power and scale to its “big indie” model.
Red Robin selects Carmichael Lynch as creative agency of record
Red Robin CMO Kevin Mayer hopes to usher in a “brand renaissance” with a new agency.
Watch: Xfinity reunites a squadron of aviators in virtual reality
The short film is directed by Oscar-winner Kathryn Bigelow.
BBDO New York appoints Emily Portnoy chief strategy officer
EXCLUSIVE: Portnoy departs McCann New York to take the position.
How agencies are modernizing their parental leave policies
Agencies have expanded and evolved their benefits since the early pandemic with extended time off and enhanced offerings.
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