AI is breaking the agency business model
A tool that promises efficiency and automation is counterintuitive to a time and materials business.
-
Media industry has changed, but upfronts remain
-
Carpe diem: Digital transformation is poised for a comeback
-
It’s two steps forward, one step back for gender equality
-
A budding tentpole takes root in Miami Beach
-
Diversity and sustainability drop down adland’s agenda
-
MediaLink-UTA dispute signals end of an era for advertising excess
-
Generative AI is here — but it’s not ready for prime time
-
An unprecedented attack on DE&I
-
Agencies should revisit the recent past as they embrace principal-based buying
-
Billionaires and VC funds won’t save the news