Advertising news and opinion from international thought leaders | Campaign US

Why creator economy could take over the advertising industry

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Q1 agency metrics: A closer look at financial patterns and APAC performance

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Advertising is still failing moms

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Moving beyond tokenism this AAPI Heritage Month

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How agencies can alleviate the loneliness epidemic in the workplace

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Beyoncé's country pivot and lessons in fearless marketing

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Transparency is the secret to better agency performance

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If you want to reach Gen Z, prioritize a multicultural general audience

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How to drive cost savings in digital advertising — and reduce waste in the process

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Navigating brand values in the face of skepticism

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How Black girl magic became my superpower

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How to build a better agency-client relationship, from a CCO and CMO

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Moving past performative diversity

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Generative AI won’t help LGBTQ+ representation

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The habits of highly effective women

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What it feels like to be the ‘only’ on a team

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DE&I is under heavy attack. How will you respond?

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Our ad wasn't racist. It was simply a mistake.

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Black creators deserve opportunities — not just Black opportunities

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Dear Black woman in advertising

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How harnessing emotional resonance in marketing can enhance performance

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Advertising’s stepchildren

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The barriers that still exist for Black talent breaking into the ad industry

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Black artists and creatives to watch, according to a Black designer in advertising

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How cookie deprecation will further disadvantage diverse publishers

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How to align D&I initiatives with company values

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Why marketers should ditch multicultural marketing efforts

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An unprecedented attack on DE&I

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How to make this Black History Month matter

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Black-owned media publishers are advertisers’ most underutilized asset

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It’s time for the marketing industry to credit Black culture

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Dear brands: Stop stereotyping Black agencies

The key to attracting the best talent lies in a genuine DE&I approach

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Culturally relevant brands with toxic cultures set themselves up for failure

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Stability is sexy

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Does your performance still rely on third-party cookies? It’s time to find out.

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Emerging tech’s exclusivity is a warning sign for AI

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The male gaze and who decides what’s appropriate in advertising

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Unity in adversity: Leading agencies with empathy amidst rising hate

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A call to action at Davos: Time to put neurodiversity on the global agenda

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Big agency consolidation doesn’t serve the marketing majority

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For agencies, 2024 will be a year of unprecedented change

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Agency to agency partnerships

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Why many in adland might quit and freelance in 2024

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Exporting to the West: The growing presence of Asia-Pacific ad spend worldwide

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Tough conversations at the holiday table

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Building resilience and motivation through turbulence

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If you think agency brands are meaningless, you might be in the wrong business

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Treating DE&I with the respect it has earned

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How hiring veterans can improve agency culture, increase diversity and boost business

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Communicators are well-equipped to address the threat of antisemitism. Now it’s time to act

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DEIB needs a rebrand to incorporate neurodiversity

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‘Chexit’: Is there a scenario where the agency groups leave China?

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Why impact-driven work elevates creativity overall

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Navigating the ad world as a Jew during Israel’s crisis

2023: The struggle is real

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3 ways brands can make real progress against Hispanic media goals

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