OpenAI’s voice assistant triggers fresh wave of copyright concerns
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Meta’s CMO on navigating cuts, competition and critics
Longtime executive Alex Schultz details the complexities of marketing a technology giant.
Google unleashes AI updates and adds greater controls to its ad products
Technology giant introduced new controls to its generative AI advertising tools to ensure assets remain “on brand.”
Takeaways from the 2024 upfronts: Maintaining the status quo
Nielsen panel remains primary currency as buyers chart familiar territory.
Google’s AI-powered search could be devastating for publishers
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Adjacency to sensitive news has minimal impact on brand reputation, report finds
Stagwell study into how ad placements across different news topics affect brand reputation challenges
NBCUniversal kicks off upfronts by joking about being ‘the only ones that can still afford’ to present
Nearly two-hour show was peppered with jabs about the media giant’s competitors, celebrity cameos and a focus on “strategic audiences” over pure reach.
Canela Media hires Luis Romero to lead growth in US
EXCLUSIVE: Romero returns to his roots in multicultural marketing after two years overseeing sales at Guardian US.
TikTok fights back against looming ban
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Colossus SSP alleged to mismatch user IDs
Adalytics found the Direct Digital Holdings’ firm was the only SSP observed in a study to declare a different ID in an auction, triggering some partners to review its practices. The SSP denies any foul play.
The Guardian’s US sales and marketing leader Luis Romero to depart
SCOOP: Romero leaves Wednesday after navigating the U.S. publisher through a turbulent two years for ad sales.
Analysts: Growing AI spend could trigger ad price hikes
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
Infillion relaunches MediaMath
Ad tech company has recruited back a slew of former MediaMath employees and supply-side partners to revitalize the DSP that fell into bankruptcy last year.
Social agencies wary of who may buy TikTok
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Scope3: A third of web domains feature ‘problematic’ ad placements
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
Agency Performance Review 2024: Structurally sound agencies
Campaign US awarded five agencies that demonstrated a healthy mix of new business and organic growth, diversified services and strong retention of both clients and employees.
Agency Performance Review 2024: Sustainability standouts
Three agencies obtain honorable mentions for keeping sustainability initiatives humming along, but progress on this front took a backseat across U.S. agencies in 2023.
Chase monetizes customer spending habits
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
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