Latest news
OpenAI inks multi-year content deal with News Corp
The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.
Coca-Cola brand director: ‘Brands can’t be complacent and must keep renewing’
Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festival.
Why media and creative agencies are 'consciously recoupling'
The “murky, messy middle” between creative and media agencies is where the best work comes from, Campaign Media 360 heard.
Movers & Shakers: Christy Sports, Pizza Hut, Heineken and more
This week’s agency news, people on the move and brand buzz.
Glad takes it back to Y2K with new scented trash bags
The campaign evokes the style and sounds of the millennium to promote a new line of bags with scents across the Clorox and P&G portfolio.
Why TD Bank created a dog ATM
In this case, ATM stands for ‘dog automated treat machine.’
Revealed: Uncommon is majority shareholder in agency start-up Calling
Uncommon, now majority owned by Havas, backed former creative director Josh Tenser to launch Calling with Rani Patel.
Watch: Pedro Pascal fronts Corona La Vida Más Fina campaign
The ads lean into the brand’s “modern Latino ethos.”
Liquid Death is giving one lucky fan a jet. No, really
Another beverage brand joked about doing this in the 1990s. Liquid Death promises this is the real deal.
Agency news
Brands plan for a quiet Pride Month
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.
Should Apple have apologised for its 'Crush' ad?
Campaign asks adland whether it was necessary for Apple to apologise for its hydraulic press spot.
Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign
EXCLUSIVE: Beyond the signature red nose, Childhood Dreamstakes uses nostalgic experiences to incentivize donations.
LinkedIn appoints Whalar Group as creator marketing partner
The creator agency will pair brands with talent for LinkedIn campaigns and familiarize creators with the platform.
Global indie media rankings: PMG and Cossette Media (+Company) lead Q1 2024 new-biz league
Wins in the US contributed the most to global indie success.
Brand news
Amazon ad puts the focus on envious CMO
The campaign was created by Anomaly New York.
Primark launches new branding by VCCP
VCCP landed Primark's creative account last year.
Duolingo promotes Ryan Sims to be its first chief design officer
EXCLUSIVE: Sims led design for the app’s viral app icon changes and bizarre Super Bowl ad.
Moen highlights water scarcity and endangered animals with AI-generated social campaign
The campaign’s launch coincided with Endangered Species Day.
Watch: Airheads summer campaign lures adults to the pool with underwater vending machine
No need to submerge any dollar bills — this machine’s currency of choice is “fun.”
Creative news
AstraZeneca urges younger demographic to snap out of doom scrolling
The drugmaker is reaching younger women on TikTok with the latest campaign for eosinophilic asthma treatment Fasenra.
Watch: Basketball royalty and celebrity fans toast to NBA finalists in brand campaign
The Toast debuted during the first NBA Conference finals game.
Fondation Émergence created an 'anti-gay agenda' to fight for LGBTQ+ rights
The “LGBTPHOBIC Agenda” campaign by Havas Montréal documents attacks against the LGBTQ+ community.
Why A&W made a festival worthy 18-minute documentary about hotdogs with bacon
Developed by Rethink, the documentary tells the stories of "whistle dog warriors" who want A&W to bring back whistle dogs.
IOC introduces 2024 Refugee Olympic Team, spotlighting growing crisis
The 1 in 100 Million campaign aims to raise awareness of the team ahead of the Olympic Games this summer while keeping attention on the circumstances that led to its creation.
Media news
TikTok reveals Symphony creative AI suite
The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools.
OpenAI strikes deal with Reddit to scrub content for ChatGPT
The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.
‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast
Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.
Group M hands wider role to Wavemaker’s Toby Jenner
Jenner will remain as Wavemaker global chief executive.
Netflix announces ad tier milestone and ad tech platform at upfront
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
US media rankings: iProspect leads Q1 2024 new-biz league
Fererro and Avis Budget Group pushed iProspect to the top.
Amazon touches on streaming and commerce tie-up in celebrity-heavy upfront
The retail giant stuck to legacy media’s celebrity-laden script, glossing over specifics on its commerce integrations.
Adjacency to sensitive news has minimal impact on brand reputation, report finds
Stagwell study into how ad placements across different news topics affect brand reputation challenges
Activists 'hack' billboards to protest against Shell advertising
OOH campaign by Brandalism precedes Shell’s London AGM this month.
Athletic Brewing Company consolidates media with Wpromote
EXCLUSIVE: The independent shop is now media AOR after handling performance marketing since 2022.
Tech news
OpenAI’s voice assistant triggers fresh wave of copyright concerns
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Google unleashes AI updates and adds greater controls to its ad products
Technology giant introduced new controls to its generative AI advertising tools to ensure assets remain “on brand.”
Google’s AI-powered search could be devastating for publishers
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Google is fully embracing its AI era
Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.
TikTok fights back against looming ban
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Colossus SSP alleged to mismatch user IDs
Adalytics found the Direct Digital Holdings’ firm was the only SSP observed in a study to declare a different ID in an auction, triggering some partners to review its practices. The SSP denies any foul play.
TikTok global comms head exits
Hilary McQuaide says she is leaving the platform for “a new adventure.”
TikTok sues the US government to prevent potential ban
TikTok argues that its First Amendment rights will be infringed upon should the ban be upheld.
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
Why OpenAI believes artificial general intelligence can align with humanity
OpenAI's Mira Murati stressed the platform is doing all it can to ensure AI does not become uncontrollable and replace humans.
Movers & Shakers
Movers & Shakers: Samsung, Gap Inc., Grindr and more
This week’s agency news, people on the move and brand buzz.
Movers & Shakers: Apple, Hard Rock International, Clean Creatives and more
This week’s agency news, people on the move and brand buzz.
Movers & Shakers: Hershey’s, BBH USA, Tropicana and more
This week’s agency news, people on the move and brand buzz.
Movers & Shakers: Coca-Cola, Microsoft, Walmart, Ogilvy and more
This week’s agency news, people on the move and brand buzz.
Movers & Shakers: Lay’s, Warner Bros. Discovery, NotCo, Accenture Song and more
This week’s agency news, people on the move and brand buzz.
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