Tech news
OpenAI inks multi-year content deal with News Corp
The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.
TikTok reveals Symphony creative AI suite
The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools.
Google unleashes AI updates and adds greater controls to its ad products
Technology giant introduced new controls to its generative AI advertising tools to ensure assets remain “on brand.”
OpenAI strikes deal with Reddit to scrub content for ChatGPT
The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.
Google is fully embracing its AI era
Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.
TikTok sues the US government to prevent potential ban
TikTok argues that its First Amendment rights will be infringed upon should the ban be upheld.
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
Why OpenAI believes artificial general intelligence can align with humanity
OpenAI's Mira Murati stressed the platform is doing all it can to ensure AI does not become uncontrollable and replace humans.
Campaign US launches inaugural conference on all things AI
AI Deciphered is designed to answer marketers and communicators’ most pressing questions about this transformational technology.
Consumers dislike brands using AI images of people, report finds
People feel less favorably towards brands that use AI-generated visuals depicting humans or products, a new report from Getty Images has claimed.
NewFronts 2024: Google shows off cookieless world, talks CTV, AI and first-party data
A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.
Infillion relaunches MediaMath
Ad tech company has recruited back a slew of former MediaMath employees and supply-side partners to revitalize the DSP that fell into bankruptcy last year.
Battle for TikTok: Implications for content creators and businesses
Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
Scope3: A third of web domains feature ‘problematic’ ad placements
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
Google delays cookie deprecation again: Adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
Why OpenText used extended reality to make its latest campaign
EXCLUSIVE: Using extended reality saved the information management software company up to $2 million on real-time and post-production costs.
Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business
Jassy reveals fresh insights into the company's future plans on all things consumer behavior, AI, Amazon Ads and Prime Video.
NPG firms launch intelligence tool for tech, healthtech brands
Called CLAIR, the tool can find online discussions missed by other platforms, Next Practices Group says.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies offer disorganized ad data that researchers struggle to navigate.
Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
TikTok lets brands avoid violence and gambling with new safety tools
Two new inventory filtering tools will automatically place brands next to safe content across 11 verticals, including beauty and technology.
Autodesk floods The New York Times with error messages
The software company is turning every ad on the Gray Lady’s homepage into a link to its annual State of Design and Make report in a new campaign.
Is Google planning to charge users for its AI-powered search?
Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up.
'Center on people': Meta's John Hegeman on the rise of generative AI tools
Meta's monetization lead explains to Campaign how the platform is automating creative processes.
Discord rolls out rewarded, gamified ads called Sponsored Quests
Starting next week, advertisers can display ads within the social platform and give users gameplay challenges they’ll be rewarded for completing while streaming.
Cadent to acquire AdTheorent for $324 million
Deal to fuel Cadent’s expansion into omnichannel programmatic.
Google redefines ‘top ads’
The move comes as the tech giant revealed it blocked or removed over 5.5 billion ads in 2023 for violating its policies.
Google says AI has amplified fraud while helping it remove bad ads
Tech giant removed a significantly higher volume of the policy violating content in 2023 as generative AI tools were used to facilitate fraud, and combat it.
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