Campaign US Tech Talks: Cookie Deprecation

How to navigate this shift in targeting, measurement and attribution.

Is today’s TV and video measurement upfront or unreliable?

Brands, agencies and publishers must pivot from traditional metrics to more insightful indicators of campaign success.

It’s time for Programmatic 3.0, a new system built on transparency

How the industry can tackle rampant waste and ensure ad dollars are better spent.

Lydia Daly: Marrying art & science to get the most out of CTV advertising

Dave Helmreich: Keeping CTV open for everyone & controlled by no one

David Cohen: Navigating the 'in-between state' of CTV advertising

Miles Fisher: From streaming infrastructure to creative, it’s all about the viewer

Sam Bloom: Outcomes, Audiences & optimization: The recipe for CTV ad performance

Campaign US Tech Talks: Navigating a streaming-first marketplace

How to adapt to the evolving and complex measurement landscape.

Be ready or fly blind: brands need to ensure they are fully prepared for the cookieless future

Captify's Amelia Waddington explains how advertisers can move confidently into the next phase of data-driven targeting.

How Roku is driving discovery with Subaru

Roku has been there to help Subaru compress the purchase funnel by arming drivers with as much knowledge as possible.

Currency JICsaw: The industry fumbles by not prioritizing new currencies that accurately measure impact

A collective endeavor for a more insightful tomorrow beyond reach currency metrics.

Why we need to celebrate diversity now more than ever

AI won’t take your job or business. The people who learn and apply AI will

Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.

Big Data is driving the ad industry away from measuring real people

Is ad measurement moving forward or backward?

Understanding the consumer mindset: Insights for marketers in 2024

Merkle’s Pete Stein explains why businesses and marketers need to be more agile than ever before.

Spark deeper community connections with creative bravery

How brands can use TikTok's What's Next 2024 Trend Report to build a winning content strategy.

The ‘Superhuman’ revolution: Transforming health in the tech era

Eric Weisberg, global chief creative officer of Havas Health & You, speaks with Campaign US about the growing symbiosis between technology and humans.

2024 trends: Grow your audiences at scale

With cookies very likely disappearing this year, marketers need help to effectively and efficiently reach their audience.

The power of micro: Smaller followings with bigger impact

Tapping into influencers with loyal, niche communities.

Navigating the future of TV streaming: 2024 is the year advertisers will cut the cord

The TV streaming landscape is ever evolving and marketers are working hard to stay one step ahead of trends in TV streaming.

Meet the 2023 Amazon Ads Partner Awards winners

Award-winning campaigns were celebrated at the Partner Awards Gala in New York.

Five ways to make brand execution more sustainable

Marketers must genuinely communicate their brand’s commitments and progress to avoid falling behind competitors.

How generative AI is empowering marketers

Reshaping the future of the industry and boosting human potential.

Mitigating bias in AI

Strategies for using automation equitably.

AI and Creativity: The opportunities and challenges ahead

Bolstering creative outputs in an automated future.

Winning the next wave of sports fans

R/GA highlights how to meet today’s fans at the intersection of sports, culture and technology.

Sustainability and digital advertising — ad execs question whether regulation will be required

At the 2023 Ad-Filtering Dev Summit, industry leaders discussed new ways to embrace growth and good.

Mastering brand media measurement

Collective Measures' Mike Baranowski outlines exactly why measuring brand media is becoming a treacherous task, how to navigate a new measurement approach and the benefits it will bring to any brand.

How to predict market success with a single number

Barkley’s 2023 State of the Whole Brand report unveils the power of Whole Brand Thinking.

Amazon Ads Partner Awards reveal 2023 finalists

Entries were invited from all regions of the world

Navigating the future of marketing and communications: Allison’s rebranding journey

Embarking on a transformative rebranding journey, Allison (fka Allison+Partners) sharpens its focus on technological innovation, creativity, global impact and the relentless pursuit of new offerings that drive meaningful impact for clients.

Maximizing data’s value as an enterprise asset

Eyeota lays out the three areas executives should look at to unlock greater value.

How predictive modeling solves for the loss of identifiers

Big changes within digital media doesn’t mean a return to spray-and-pay ad tactics.

Addressing discoverability and churn: The current state of streaming

Amanda Fell, VP, Business Operations at Wurl discusses streaming, challenges facing the market and the role AI might play in its future.

21Fathoms healthcare summit kicks off at Cannes

The series, launched by 21Grams, brings leaders from across the industry together to address the biggest challenges holding creativity back in healthcare advertising.

21Fathoms healthcare summit kicks off at Cannes

The series, launched by 21Grams, brings leaders from across the industry together to address the biggest challenges holding creativity back in healthcare advertising.

The evolving landscape in women’s mid-life healthcare

The past few years have seen a groundswell of change in discourse and understanding of menopause, thanks to outspoken celebrities, menopause advocates and public figures raising awareness.

“The more we get into the consumer mindset, we’re going to see better results”

How can companies leverage measurement innovation?

“Make every impression work for you”

How do you make measurement intel actionable?

“Think about the business outcomes you’re trying to drive”

We hear 11 game-changing pieces of advice about converged TV measurement

“We’re seeing really interesting innovations in data-powered creative”

How do you measure creative performance?

“Not all demographics are created equal”

We hear game-changing advice about advanced creative

“The TV ecosystem will thrive through working together”

How can collaboration drive innovation?

“One-offs do not work”: How brands can play in culture

With culture evolving faster than ever, how can brands and artists work together to tap into the Zeitgeist?

How Vanish’s Autism campaign made the world a better place

The team behind Vanish’s award-winning ad campaign, ‘Me, My Autism & I’, outlined how they developed authentic creative that instantly connected with audiences.

Indie and Proud. The World's Top Independent Agencies

Digital advertising: Turning challenge into opportunity

An exclusive salon discussion at Cannes Lions, hosted by eyeo.

Actor or ally? How to avoid performative advocacy

8 billion sources of innovation

Human insight will power the next era of innovation. This Dentsu-hosted gathering at Cannes focuses on how humanity will uncover new opportunities for growth and good.