Should Apple have apologised for its 'Crush' ad?

Campaign asks adland whether it was necessary for Apple to apologise for its hydraulic press spot.

Creatives defend Apple ad amid backlash

Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.

How transparent should agencies be about whistleblower complaints?

WPP has reported a 64% increase in reports, so is it time for more transparency across adland?

Lessons from 20 years of Dove’s Campaign for Real Beauty

On the 20th anniversary of the iconic campaign, Campaign US asked industry experts why they think the platform continues to endure — especially during a time when inclusion is facing pushback.

Will AI power a reboot of full-service agencies?

Should the ASA have fully overturned its FKA twigs ruling?

Controversy over the watchdog's decision continues.

TikTok is going longform — marketers aren’t

With its reimagined rewards program, TikTok is encouraging creators to monetize with longer videos, something that brands can’t participate in.

Has any good come from the Glasgow Wonka experience?

Following the viral 'Willy's Chocolate Experience' in Glasgow, Campaign asks experiential agencies to reflect on the potential positives of the event.

How Vizio could transform Walmart’s ad business

TV and commerce experts share how the deal creates more opportunities for connected shopping and puts Walmart more squarely in competition with Amazon.

Is Publicis Groupe’s decision to cut back on freelancers a growing trend?

As Publicis reports it has reduced its freelance spend by 27%, Campaign asks if other agencies will follow suit.

Advertisers share hopes and concerns for OpenAI’s Sora

AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.

Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face

Pooling together resources will allow the companies to more aggressively compete with tech giants, but they risk cannibalizing their own linear businesses.

What more do social media companies need to do to protect younger users?

Campaign asks adland what needs to happen in order to keep young people safe online.

UMG breakup may hamper user engagement on TikTok

We asked the experts: With Universal Music Group’s catalog no longer on TikTok, how might engagement on the platform — and subsequently, ad revenue — be impacted?

What advice would you give to people going through redundancy?

Losing a job is always tough but it can also bring opportunity.

Does adland take staff departures too personally?

Breaking up is hard to do. But sometimes, in this industry at least, it's inevitable.

Will streaming platforms become the new place to watch sports?

Question of the Week: Peacock’s playoff game between the Kansas City Chiefs and Miami Dolphins set a host of streaming records.

Does the ASA need to revisit its gender stereotyping rules?

Campaign asks adland if the Advertising Standards Authority needs to rethink its gender stereotyping rules following the Calvin Klein and FKA twigs ad ban.

Will tougher in-office mandates encourage people to go freelance?

Campaign's Question of the Week asks various industry leaders whether adland should be bracing itself for a shift to freelancing.

Ad execs share their holiday pitching horror stories

An early January pitch is an ad exec’s worst nightmare.

How have you dealt with imposter syndrome?

Imposter syndrome used to refer to women, but can today refer to anyone in a position of accomplishment.

What are the advantages of country-level models for agencies and holding groups?

Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks adland for the pros and cons.

Is Cannes Lions having a laugh with its new humour category?

Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?

Is it possible to prioritize AI safety as much as innovation in a for-profit industry?

Question of the Week: Tensions within OpenAI’s board spotlight the challenge of commercializing AI and establishing competitive advantage while also setting up guardrails.

Should more brands follow Specsavers’ example and ditch the pitch?

Following Specsavers’ decision to extend Manning Gottlieb OMD and OMD Ireland’s contract without a pitch, Campaign asks adland if more brands should follow in its footsteps.

As actors strike ends, media analysts expect slow trickle of new content and higher subscription costs

As TV and streaming companies adapt to new terms and deal with the fallout of monthslong strikes, the consumer experience of streaming could change.

Agencies remain silent on mounting religious tensions in wake of Israel-Hamas war

More than a dozen agencies declined or did not respond to Campaign US’ requests for comment regarding how they are navigating rising discord in the workplace.

Should media and creative sit more closely together again?

According to a recent survey, nearly a quarter (24%) of brands believe that their media agency's model is unfit for their future needs.

How serious is the new-business slowdown?

Campaign's Advertising Intelligence reported a 24% dip in media activity between H1 2022 and H1 2023.

Is three days a week in the office the sweet spot?

This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.