The Information
AI is breaking the agency business model
A tool that promises efficiency and automation is counterintuitive to a time and materials business.
OpenAI inks multi-year content deal with News Corp
The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.
The C-suite tangle: Why CMOs need to speak a new language to win over critics
Four CMOs explore the evolving dynamics, essential skills, and how CMOs need to speak more CFO and CEO to be the executive pulse of the organization.
Why women’s health has become a priority for brands
Check out how marketers can best reach women and discuss their health needs in a post-pandemic world.
OpenAI’s voice assistant triggers fresh wave of copyright concerns
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Call out for inaugural Campaign Cannes Contenders
New UK-led initiative will celebrate excellent, original ideas delivering on clear brand objectives.
Glad takes it back to Y2K with new scented trash bags
The campaign evokes the style and sounds of the millennium to promote a new line of bags with scents across the Clorox and P&G portfolio.
Why TD Bank created a dog ATM
In this case, ATM stands for ‘dog automated treat machine.’
Pitch Update: Halfords, EDF, Tourism Ireland, Giffgaff, Irn-Bru, Esure, Moonpig, FT and more
Campaign rounds up the latest pitches, reviews and account wins.
Latest articles
How brands are going for gold at the Paris Olympics
How brands are maximizing ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.
Why creator economy could take over the advertising industry
There is a distinct possibility the creator economy may be out to eat agencies’ lunch.
Revealed: Uncommon is majority shareholder in agency start-up Calling
Uncommon, now majority owned by Havas, backed former creative director Josh Tenser to launch Calling with Rani Patel.
Meta’s CMO on navigating cuts, competition and critics
Longtime executive Alex Schultz details the complexities of marketing a technology giant.
Watch: Pedro Pascal fronts Corona La Vida Más Fina campaign
The ads lean into the brand’s “modern Latino ethos.”
Liquid Death is giving one lucky fan a jet. No, really
Another beverage brand joked about doing this in the 1990s. Liquid Death promises this is the real deal.
TikTok reveals Symphony creative AI suite
The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools.
How Stephen King changed advertising forever
Forsman & Bodenfors' Siddhant Lahiri unpacks the impact of the famed author on the role of strategists in the industry.
Google unleashes AI updates and adds greater controls to its ad products
Technology giant introduced new controls to its generative AI advertising tools to ensure assets remain “on brand.”
Brands plan for a quiet Pride Month
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.
What my Gen Z kids taught me about marketing
Parenting Gen Zers has given me a deeper understanding of how to reach diverse audiences.
Campaign Chemistry: Grey’s Laura Maness and Gabriel Schmitt
The global CEO and CCO of the iconic creative shop chat about evolving for the future.
Should Apple have apologised for its 'Crush' ad?
Campaign asks adland whether it was necessary for Apple to apologise for its hydraulic press spot.
OpenAI strikes deal with Reddit to scrub content for ChatGPT
The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.
Q1 agency metrics: A closer look at financial patterns and APAC performance
In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators.
Bumble’s crisis apology is textbook, but it may not be enough
The dating app will have to follow through on its promises to win back customers, says Next PR’s Shannon Tucker.
Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign
EXCLUSIVE: Beyond the signature red nose, Childhood Dreamstakes uses nostalgic experiences to incentivize donations.
LinkedIn appoints Whalar Group as creator marketing partner
The creator agency will pair brands with talent for LinkedIn campaigns and familiarize creators with the platform.
Duolingo promotes Ryan Sims to be its first chief design officer
EXCLUSIVE: Sims led design for the app’s viral app icon changes and bizarre Super Bowl ad.
Moen highlights water scarcity and endangered animals with AI-generated social campaign
The campaign’s launch coincided with Endangered Species Day.
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