The Campaign Fix
May 27, 2024

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Latest from Campaign

AI is breaking the agency business model
The Information AI is breaking the agency business model

Alison Weissbrot

A tool that promises efficiency and automation is counterintuitive to a time and materials business.

 
Coca-Cola brand director: ‘Brands can’t be complacent and must keep renewing’
The Information Coca-Cola brand director: ‘Brands can’t be complacent and must keep renewing’

Marianne Calnan

Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festival.

 
OpenAI’s voice assistant triggers fresh wave of copyright concerns
The Information OpenAI’s voice assistant triggers fresh wave of copyright concerns

Jessica Heygate

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

 
Why media and creative agencies are 'consciously recoupling'
The Information Why media and creative agencies are 'consciously recoupling'

Shauna Lewis

The “murky, messy middle” between creative and media agencies is where the best work comes from, Campaign Media 360 heard.

 
OpenAI inks multi-year content deal with News Corp
The Information OpenAI inks multi-year content deal with News Corp

Campaign Asia-Pacific Staff

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

 
The C-suite tangle: Why CMOs need to speak a new language to win over critics
The Information The C-suite tangle: Why CMOs need to speak a new language to win over critics

Nishtha Asthana

Four CMOs explore the evolving dynamics, essential skills, and how CMOs need to speak more CFO and CEO to be the executive pulse of the organization.

 
Why women’s health has become a priority for brands
The Information Why women’s health has become a priority for brands

Lecia Bushak

Check out how marketers can best reach women and discuss their health needs in a post-pandemic world.

 
 
Podcasts
 
Campaign Chemistry: Grey’s Laura Maness and Gabriel Schmitt
Campaign Chemistry: Grey’s Laura Maness and Gabriel Schmitt

Alison Weissbrot

The global CEO and CCO of the iconic creative shop chat about evolving for the future.

 
 
Agency Performance Review
 
Agency Performance Review 2024: MediaMonks
Agency Performance Review 2024: MediaMonks

Campaign US Staff

MediaMonks sought to simplify in 2023 after several years of rapid growth through acquisition. But despite voluminous pitches, its performance did not meet expectations.

 
 
Partner content
It’s time for Programmatic 3.0, a new system built on transparency
Promoted
It’s time for Programmatic 3.0, a new system built on transparency

Melissa Fleming

How the industry can tackle rampant waste and ensure ad dollars are better spent.

 
Is today’s TV and video measurement upfront or unreliable?
Promoted
Is today’s TV and video measurement upfront or unreliable?

Daniel Tjondronegoro

Brands, agencies and publishers must pivot from traditional metrics to more insightful indicators of campaign success.

 
David Cohen: Navigating the 'in-between state' of CTV advertising
 

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