The Campaign Weekend Fix

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May 27, 2024

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This week on Campaign

The Information Brands plan for a quiet Pride Month

Bailey Calfee

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

The Information Duolingo promotes Ryan Sims to be its first chief design officer

Brandon Doerrer

EXCLUSIVE: Sims led design for the app’s viral app icon changes and bizarre Super Bowl ad.

The Information Google unleashes AI updates and adds greater controls to its ad products

Jessica Heygate

Technology giant introduced new controls to its generative AI advertising tools to ensure assets remain “on brand.”

The Information TikTok reveals Symphony creative AI suite

Brandon Doerrer

The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools.

The Information Glad takes it back to Y2K with new scented trash bags

Eric Berger

The campaign evokes the style and sounds of the millennium to promote a new line of bags with scents across the Clorox and P&G portfolio.

Weekend reads

The Information Meta’s CMO on navigating cuts, competition and critics

The Information Google’s AI-powered search could be devastating for publishers

The Information How brands are going for gold at the Paris Olympics

Podcast

The Information Campaign Chemistry: Grey’s Laura Maness and Gabriel Schmitt

Alison Weissbrot

The global CEO and CCO of the iconic creative shop chat about evolving for the future.

Thought leaders

The Information AI is breaking the agency business model

Alison Weissbrot

A tool that promises efficiency and automation is counterintuitive to a time and materials business.

The Information Why creator economy could take over the advertising industry

Majid Bahi

There is a distinct possibility the creator economy may be out to eat agencies’ lunch.

The Information What my Gen Z kids taught me about marketing

Deborah Hall

Parenting Gen Zers has given me a deeper understanding of how to reach diverse audiences.

Partner content

Promoted

Dave Helmreich: Keeping CTV open for everyone & controlled by no one

Campaign US Staff

Promoted

Lydia Daly: Marrying art & science to get the most out of CTV advertising

Campaign US Staff

Promoted

David Cohen: Navigating the 'in-between state' of CTV advertising

Campaign US Staff

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