Features
The C-suite tangle: Why CMOs need to speak a new language to win over critics
Four CMOs explore the evolving dynamics, essential skills, and how CMOs need to speak more CFO and CEO to be
Why women’s health has become a priority for brands
Check out how marketers can best reach women and discuss their health needs in a post-pandemic world.
OpenAI’s voice assistant triggers fresh wave of copyright concerns
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the
How brands are going for gold at the Paris Olympics
How brands are maximizing ad spend at the mega sporting event, the keys to a winning marketing strategy, and the
Meta’s CMO on navigating cuts, competition and critics
Longtime executive Alex Schultz details the complexities of marketing a technology giant.
Brands plan for a quiet Pride Month
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.
Should Apple have apologised for its 'Crush' ad?
Campaign asks adland whether it was necessary for Apple to apologise for its hydraulic press spot.
Will zero-party data restore consumers' trust in brand value?
Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as
Takeaways from the 2024 upfronts: Maintaining the status quo
Nielsen panel remains primary currency as buyers chart familiar territory.
Google’s AI-powered search could be devastating for publishers
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the
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