Latest features
The C-suite tangle: Why CMOs need to speak a new language to win over critics
Four CMOs explore the evolving dynamics, essential skills, and how CMOs need to speak more CFO and CEO to be the executive pulse of the organization.
Why women’s health has become a priority for brands
Check out how marketers can best reach women and discuss their health needs in a post-pandemic world.
OpenAI’s voice assistant triggers fresh wave of copyright concerns
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
How brands are going for gold at the Paris Olympics
How brands are maximizing ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.
Meta’s CMO on navigating cuts, competition and critics
Longtime executive Alex Schultz details the complexities of marketing a technology giant.
Brands plan for a quiet Pride Month
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.
Should Apple have apologised for its 'Crush' ad?
Campaign asks adland whether it was necessary for Apple to apologise for its hydraulic press spot.
Will zero-party data restore consumers' trust in brand value?
Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.
Takeaways from the 2024 upfronts: Maintaining the status quo
Nielsen panel remains primary currency as buyers chart familiar territory.
Google’s AI-powered search could be devastating for publishers
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Analyses
Legacy media faces swirl of challenges as 2024 Upfronts kick off
Disney, NBCUniversal, Warner Bros. Discovery and Paramount will pitch their wares at the annual buying showcase as ongoing business struggles hover in the background.
What are the top triggers for consumer boycotts across global markets?
Shunning companies whose products pose health risks stands out as the primary motivation for consumers worldwide to cancel brands.
The Tesla trial: Can brands thrive without a traditional marketing team?
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
How US higher education can save its reputation
Americans are quickly losing faith in colleges and universities. It’s up to schools to make the case for their future to the general public.
Why Microsoft Advertising is doubling down on AI
Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools.
Question of the Week
Creatives defend Apple ad amid backlash
Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.
How transparent should agencies be about whistleblower complaints?
WPP has reported a 64% increase in reports, so is it time for more transparency across adland?
Lessons from 20 years of Dove’s Campaign for Real Beauty
On the 20th anniversary of the iconic campaign, Campaign US asked industry experts why they think the platform continues to endure — especially during a time when inclusion is facing pushback.
Should the ASA have fully overturned its FKA twigs ruling?
Controversy over the watchdog's decision continues.
Tech Fix
TikTok fights back against looming ban
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Analysts: Growing AI spend could trigger ad price hikes
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Social agencies wary of who may buy TikTok
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Truth Social announces streaming platform and shares plummet
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by digital reporter Brandon Doerrer.
BuzzFeed offers glimpse into its AI future
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by digital reporter Brandon Doerrer.
Creative Fix
NYX’s pulled Super Bowl spot leaves questions about what’s acceptable humor
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Usher, Bud Light, Liquid Death: Super Bowl ad mania is in full swing
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Eos reads NSFW DMs in lotion campaign
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Celebrities are a safe bet for the Super Bowl
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Instacart invites employees to log off and take a sick day in new campaign
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Trailblazers
Trailblazers: Brennan Nevada Johnson’s mission to elevate Black technology founders
Johnson founded her own PR agency after realizing her predominantly white employers were ‘failing to tell the stories’ of Black clients.
Trailblazers: How a history of code-switching has helped Kate Wolff steer her agency through several storms
Wolff has a fascinating story and fierce determination to weather any storm that comes her way.
Trailblazers: Lovers Not Haters wants to prove it can do more than multicultural work
Hispanic-owned agency says supplier diversity initiatives limit the work diverse that firms are awarded: ‘Don't call me for Mexican import beer. I can sell Miller Lite too.’
Trailblazers: How Direct Digital Holdings is getting multicultural publishers onto programmatic plans
Mark Walker shares how he’s seeking to make the ad tech supply chain more representative after years of battling exclusion lists.
Trailblazers: Hero Media aims to ‘open up the aperture’ on diverse-owned media
While the powerful Black Lives Matter movement triggered new interest in diverse-owned media, investment remains dramatically disproportionate.
Videos
Marketing lessons from the LGBTQ+ community in Texas
Programming at SXSW avoided wading too deeply into the most hot-button issues facing the LGBTQ+ community.
Campaign US Byte-Sized - Episode 4: How Generative AI is supercharging insights for strategists
Episode 4 of Byte-Size: AI for marketers examines how strategists can mine audience insights faster and more effectively to generate successful outcomes.
Campaign US Byte-Sized - Episode 3: How creatives are adopting generative AI as assistants
Episode 3 of Byte-Sized: AI for marketers examines how creatives are using generative AI to bring their ideas to life faster.
Campaign US Byte-Sized - Episode 2: How generative AI will impact data analytics roles
Episode 2 explores how data and analytics professionals are using generative AI — and how it could transform their roles in the future.
What’s possible with generative AI? Introducing Byte-Sized: AI for Marketers
Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing.
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