Children's Society call in Publicis for DRTV debut
LONDON - The Children's Society has appointed Publicis Dialog to launch its first direct-response TV...
Panlogic create microsite to support BHF's Valentine's Appeal
LONDON - Panlogic has teamed up with the British Heart Foundation to build a microsite to raise awar...
Sky backs National Trust in £1m sponsorship deal
LONDON – BSkyB is hoping to reach new regional audiences by investing £1m in sponsoring the National...
BBC to modernise Easter pageant and crucifixion with pop opera
LONDON - The BBC is commemorating the crucifixion of Christ this Easter by broadcasting a live pop-o...
Gyro helps SportsAid relaunch with £100,000 worth of services
LONDON - Brand communications agency Gyro International is donating £100,000 of brand and direct mar...
WWF launches polar bear mailer through WWAV
LONDON – The WWF is launching a direct mail campaign through WWAV Rapp Collins highlighting the plig...
Channel 4 dishes up cold turkey to heroin addicts
LONDON – Channel 4 is getting ready to serve cold turkey to three heroin addicts as they aim to get ...
Cancer Research UK looks to McAndrew as running ambassador
LONDON – Cancer Research UK has signed model and former 'I'm a Celebrity... Get Me Out of Here!' con...
Cascaid wins £8m direct fundraising brief from WER
LONDON - Fundraising marketing agency Cascaid has won an £8m brief to represent international develo...
Clear Channel helps Unicef highlight plight of children living with Aids
LONDON - Outdoor giant Clear Channel has donated $5m (£2.8m) of outdoor advertising space around the...
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