Are the Olympics beyond repair?: Rocked by scandals, losing ground to the World Cup and needing to do more for sponsors, what next for the Olympics? asks Julian Lee
In its 103-year history, the modern Olympics have survived terrorist attacks, boycotts, bankrupted ...
Can Levi’s ever be cool again?: Levi’s is pinning its revival hopes on a strategy tailored to meet the product and image needs of its core youth market
History, as they say, repeats itself and Levi’s is no exception to the rule. Recent headlines...
How Dixons reinvented itself: Six years ago Dixons was reporting losses of pounds 22m and fighting to sustain its brand on the high street. Julian Lee reports on how it reversed its fortunes
What a difference a Freeserve makes. Dixons, in the past six months has become the darling of the C...
MARKETING MIX: That was the week that was
15 years ago: French toiletries giant L’Oreal makes its first entry into the men’s frag...
MARKET RESEARCH: Shelf improvement - Market research is playing a major role in category management, and that includes guiding the development of new products, writes Julian Lee
Category management, the system under which supermarkets and selected suppliers work together to bo...
Tesco shake-up marks new era
Tesco is stripping out a layer of senior management to make way for a new generation of marketers t...
Marketing Mix: A word to the wise
As both marketing director of B&Q and chairman of the Marketing Society, Stephen Robertson is a rat...
STOP PRESS
Laura Ashley chief executive Ann Iverson has left the company and been replaced by David Hoare, cur...
Troubled Laura Ashley brings in US Donut chief
Laura Ashley is now turning to American fast food for the answer to its problems by bringing in a s...
Laura Ashley rocked by key exit
Laura Ashley is facing fresh turmoil this week with the news that its marketing director, Patricia ...
Filter results
Author
- « Any Author
- Julian Lee (157)
Sector
- « Any Sector
- Retail brands (157)
- Clothing stores (36)
- Retail brands (157)