Advertisers aim to get the tone right at Super Bowl LV
Brands are feeling the pressure to deliver a message that resonates with jaded viewers after a tumul...
Ad of the week: Tide: ‘The Jason Alexander Hoodie’
Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Al...
No7 wants to help women get back to work in its first U.S. campaign
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the...
Degree and Kevin Durant embrace the power of sweat
Unilever’s Degree tapped the NBA star for BBDO’s inspirational spot, ‘Tears of Joy.’...
P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms
Campaign US caught up with Pritchard at P&G’s virtual LifeLab at CES....
BBDO CMO Crystal Zerrenner moves to DTC brand Thinx as chief growth officer
At BBDO, Zerrenner led Thinx’s first national TV ad campaign, ‘MENstruation.’...
9 of the funniest ads of 2020
This year, brands kept us laughing and provided comfort as the world changed around us....
8 ads that celebrated 2020’s real heroes
This year, brands shined a light on the everyday heroes and frontline workers who provided essential...
6 pivotal social justice ads of 2020
Brands chimed in on social justice issues amid widespread Black Lives Matters protests and fights fo...
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