SMA Nutrition targets new parents with CRM strategy
LONDON - SMA Nutrition, the baby milk producer, is to provide help and advice to expectant and new m...
YMCA tests DRTV through WWAV for homeless drive
LONDON – The YMCA is testing a direct response TV campaign through WWAV Rapp Collins to promote the ...
Publicis Dialog scoops Grand Prix at DMA Awards
LONDON – Publicis Dialog scooped the Grand Prix at this week's DMA Awards, in association with the R...
Aerodeon and Bluegrid develop mobile loyalty offering
LONDON – Retailers will be able to offer money off coupons and reward vouchers to shoppers on their ...
Oxfam launches personalised emails to members
LONDON – Oxfam is launching a personalised email newsletter for supporters to help them feel more in...
Barnardo's defends hard-hitting campaign in Sunday ads
LONDON - Children's charity Barnardo's ran full-page ads in the Sunday press justifying the severity...
WWAV tightens hold on Cancer Research account
LONDON - Cancer Research has appointed WWAV Rapp Collins, its direct marketing agency, to handle a n...
NHS insert asks drivers to consider organ donation
LONDON - The powerful image of flowers on railings at the side of a road where someone has lost thei...
WWAV Media lures back Marsh for group head role
LONDON – WWAV Rapp Collins Media has hired Alex Marsh from direct media specialist Mansfield Lang as...
TUC wades into battle to stop James Murdoch at BSkyB
LONDON - The Trades Union Congress has thrown its weight behind those opposing Rupert Murdoch's plan...
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