NEW MEDIA: Heinz aims at office staff in soup push
Heinz is targeting hungry web surfers with an innovative lunchtime-only site, to promote its range o...
NEW MEDIA: Tate & Lyle targets younger audience
Sugar manufacturer Tate & Lyle is attempting to increase its brand's appeal to younger consumers...
NEW MEDIA: Anheuser-Busch leads UK net strategy review
Anheuser-Busch, the brewing giant that owns the Budweiser brand, is talking to new media agencies as...
MARKETING MIX: A fat chance for slimming with a 'healthy' burger
Anyone who has ever embarked on a new-year diet will tell you it can be difficult to stick to. The o...
NEW MEDIA: Bestfoods launches 'festive advice' site
Bestfoods, the foods group recently acquired by Unilever, is offering a range of lifestyle advice ov...
NEW MEDIA: Cadbury offers online premium gifts service
Confectionery giant Cadbury has made its first foray into e-commerce with the launch of an online gi...
NEW MEDIA: Kettle to sell Chips brand direct via web
Kettle Foods has unveiled a new web site for its core range of premium crisps, Kettle Chips, ahead o...
Lastminute ties up with Nestle bars
Lastminute.com is linking with Nestle to promote its service across the food giant's range of ch...
BRAND HEALTH CHECK: Nescafe - Nescafe wakes up and smells the competition. With the emergence of the likes of Starbucks, Nestle's Nescafe sales have endured a slump. Can new stores on the high street and a youth campaign reverse the trend?
Despite maintaining its position as the UK's best selling coffee brand, the last two years have ...
Bendick's to review after Leagas split
Bendick's of Mayfair is putting the advertising account for its luxury chocolate and mint range ...
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