Amazon draws up shortlist of three for global media pitch
Amazon last reviewed its media account in 2017....
Nike appoints new CMO as ‘DJ’ van Hameren retires
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New Unilever CEO downplays purpose and hikes adspend
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Lego's 'playable' action movie shows parents the value of play
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin....
Global new-biz spotlight: Pfizer picks Interpublic and Publicis for global account
US allocated lion’s share of business....
Why cultural marketing is toxic (and five things to do about it)
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Survey shows festival-goers want brand activations with sustainability focus
ACA Live says there is 'significant opportunity' for brands to connect with people at festivals in a...
Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix
Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ ...
Cannes Lions 2022: 'Creativity is a superpower,' P&G's Marc Pritchard says
The FMCG company's chief brand officer outlined why creativity is a force for growth....
Wavemaker scoops Danone's global media account in consolidation
Company admitted 'under-investing' in its brands and vowed extra €300m investment....
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