ANALYSIS: Breakfast giants feed change - Innovation is key to the success of the UK's leading breakfast brands as they attempt to take on changing consumer habits, says Harriet Marsh
The UK is traditionally a nation of breakfast cereal eaters. It is the largest market for breakfast...
ANALYSIS: Breakfast giants feed change - Innovation is key to the success of the UK's leading breakfast brands as they attempt to take on changing consumer habits, says Harriet Marsh
The UK is traditionally a nation of breakfast cereal eaters. It is the largest market for breakfast...
ANALYSIS: Wine branding gains respect - Wine has entered a marketing-driven decade, with New World brands and mass market wines fighting for share, says Harriet Marsh
Branding and the wine industry have not traditionally made for comfortable bed-fellows. Think Le Pi...
Back to the floor: Managers who take time to return to the retail side can benefit from fresh insights into their staff, customers and brands
Partygoers seeing in the new millennium at the Pitcher and Piano in Newcastle probably gave little ...
Briefs
More Group UK has acquired RockBox, the youth audience poster contractor, for an undisclosed sum. T...
Big names sign up to advertise on BT Freetime
HMV, Lloyds TSB, National Express, Nestle Cereals, Reed Personnel Services and Hewlett-Packard have...
PROFILE: Minister of sound - MARK RODOL, MARKETING AND DEVELOPMENT DIRECTOR, MINISTRY OF SOUND
Well-built, with what remains of his hair close-cropped, and casually dressed in a T-shirt and V-ne...
AGENDA: Bud Light aims to knock beer sector into shape - Get ready to suck in that gut, lads. From April, Bud Light launches across the UK with a campaign to promote this low-calorie lager to fight beer bellies and shake up the market. Harriet Marsh repor
Bud Light’s launch ads don’t beat about the bush. Attractive women will peer down from ...
AGENDA: Big brands hit the club scene - British American Tobacco is looking at a global marketing deal with the Ministry of Sound. Harriet Marsh discovers why so many big brands are on the hunt for partners on the clubbing scene
It started out as a club in London, frequented by the hippest member of the capital’s club sc...
NEW MEDIA: Murphy’s Sisters online
The Whitbread Beer Company has launched a web site as part of its pounds 6m ’Sisters of Murph...
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