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Axe defends mocked tweet about DC riots

‘We'd rather be lonely than with that mob,’ tweeted Axe....

‘Your new logo is cold and lifeless’: Consumers outraged after Petco removes cat and dog from logo

The pet store clarified that the animals are “here to stay.”...

Relief for stressed voters: Excedrin creates Election Headache Kit

These are going to be popular over the next few months....

'We really f-ed this one up': Inside Shea Moisture's response to 'whitewashing' accusations

Latraviette Smith-Wilson, SVP of communications at Shea Moisture parent Sundial Brands, shared the s...

Why Excedrin embraced the headache of a contentious election season

Excedrin's #DebateHeadache was inspired by complaints the brand noticed during the first presidentia...

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