Why media and creative agencies are 'consciously recoupling'
The “murky, messy middle” between creative and media agencies is where the best work comes from, Campaign Media 360 heard.
The Financial Times appoints lead creative agency for key 2024 campaign
The Brooklyn Brothers previously created hero campaigns for the FT.
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Agencies caution advertisers against knee-jerk response to rise of social media
Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
Ebiquity predicts 'more positive' advertising outlook for 2024
Media consultancy's revenue jumped from £75.1m to £80.2m year on year in 2023.
Croud secures £34m funding for 'ambitious growth plans'
The business previously received private equity backing from LDC in 2019.
'Devastating': What happens when an agency loses a top client
One in five agencies participating in this year’s School Reports lost one of their biggest-spending clients in 2023 – so how did they cope?
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
Will more agencies move to a holding company solution for their biggest clients?
Holding groups have increasingly developed cross-agency solutions for bigger pitches.
EBay reviews global media account
EssenceMediacom is the incumbent.
Hootsuite acquires social listening platform Talkwalker
The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.
Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.
Sage set to appoint global media and B2B marketing partners
Mindshare was the incumbent on the global media planning and buying account.
Oatly hires global media partner
PHD was the incumbent on the account
Havas and THQ Nordic bring Alone in the Dark game to life with haunted house
Campaign will run from today until 8 April.
Should the ASA have fully overturned its FKA twigs ruling?
Controversy over the watchdog's decision continues.
Polaroid appoints global media agency
The Aperto Partnership managed the review.
Coca-Cola partners with Time Out on 'Foodmarks' campaign
Campaign was developed and executed by WPP’s Open X and led by Ogilvy.
Ikea tells viewers 'Do try this at home' in global campaign
It is the first campaign since Ikea Retail awarded its global brand account to McCann.
Tommy Hilfiger and Calvin Klein appoint media agency
Pitch process was supported by UK pitch consultancy Creativebrief.
M&C Saatchi Performance makes key global appointments
Two of the global promotions are based in the UK.
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