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Brands take the Super Bowl’s second biggest stage: social media

February 04, 2021, by Sabrina Sanchez

Brands are seizing on the Super Bowl buzz on social media platforms....

Super Bowl LV already has a marketing winner: Budweiser

February 01, 2021, by Chris Daniels

And its strategy is purpose....

COVID-19 vaccine confidence campaign tugs on heartstrings

January 11, 2021, by Mariah Cooper

Pfizer, BioNTech and an alliance of healthcare associations urge Americans to get vaccinated in new ...

Old Navy's spot features five activists in push around commitment to equality

July 15, 2020, by Lindsay Stein

The Martin Agency handled creative for the new campaign....

Fewer ads, more value: TV must reinvent in the 'New Normal'

May 11, 2020, by Tracey Scheppach

"The pandemic is an accelerant to viewing trends that have been building for years."...

Publicis Groupe's Team One embraces lean productions, including iPhone recordings

April 21, 2020, by Elaine Underwood

The premium brand agency has produced work for most of its clients in the last month....

Smartphone shoots using FaceTime direction: A look into Goodby's ads amid COVID-19

April 15, 2020, by Elaine Underwood

In the last few weeks, Goodby, Silverstein & Partners' Elevel unit has produced 20 spots from home....

'Don't accidentally kill someone,' says Oregon coronavirus public service spot

March 29, 2020, by Elaine Underwood

Campaign from Wieden+Kennedy uses the plainest words possible to push importance of social distancin...

The best part of waking up may actually be... an unlimited coffee subscription

March 09, 2020, by Elaine Underwood

Panera Bread's "Your Cup is Always Full" program gets liftoff from Goodby Silverstein & Partners....

Make room for IHOP's latest invention, Cereal Pancakes

March 02, 2020, by Elaine Underwood

Droga5 campaign uses Child Executive Officer to remind adults of fun Saturday morning breakfasts....