Campaign US Tech Talks: Cookie Deprecation
How to navigate this shift in targeting, measurement and attribution....
Is today’s TV and video measurement upfront or unreliable?
Brands, agencies and publishers must pivot from traditional metrics to more insightful indicators of...
It’s time for Programmatic 3.0, a new system built on transparency
How the industry can tackle rampant waste and ensure ad dollars are better spent....
Lydia Daly: Marrying art & science to get the most out of CTV advertising
Campaign US editor-in-chief Alison Weissbrot is joined by Lydia Daly, head of advertising research &...
Dave Helmreich: Keeping CTV open for everyone & controlled by no one
Campaign US editor-in-chief Alison Weissbrot is joined by Dave Helmreich, chief commercial officer, ...
David Cohen: Navigating the 'in-between state' of CTV advertising
Campaign US editor-in-chief, Alison Weissbrot is joined by David Cohen, CEO, IAB live at the Possibl...
Miles Fisher: From streaming infrastructure to creative, it’s all about the viewer
Campaign US editor-in-chief Alison Weissbrot is joined by Miles Fisher, senior director, head of eme...
Sam Bloom: Outcomes, Audiences & optimization: The recipe for CTV ad performance
Campaign US editor-in-chief Alison Weissbrot is joined by Sam Bloom, head of partner strategy, PMG, ...
Campaign US Tech Talks: Navigating a streaming-first marketplace
How to adapt to the evolving and complex measurement landscape....
How to measure ads more effectively in a streaming-first marketplace
Advertisers are struggling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-...
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