SAG-AFTRA and BBH reach agreement after 10-month strike
The Publicis Groupe agency has signed a contract with the labor union....
Industry vet Clare Donald to lead MDC's Unreasonable Studios
The former Ogilvy UK chief production officer takes on the role of global MD....
BBDO's Tara DeVeaux joins Ridley Scott's 3AM and Wild Card
The advertising veteran will take on the role of CMO for both companies....
Ming Tsai dishes up killer meals in BBDO's PSA about food allergies
The celebrity chef collaborates with nonprofit End Allergies Together in its first advertisement aim...
Why we need sponsored entertainment, not branded content
Instead of making short form films and buying likes, more brands should consider investing in sponso...
Mother-backed film tells hopeful story of boxer giving back in Rio favela
Campaign gets the story behind Tribeca Film Festival winner "The Good Fight," which was co-produced ...
Wanted: Authentic brand ambassadors (not celebs) for brand films
Executives from GE and Estee Lauder spoke at a Brand Film Festival panel on Thursday about what they...
Slate of films for Brand Film Festival New York announced
PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in N...
6 Hollywood insights that can inspire the creative process
From J.J. Abrams to Kathleen Kennedy, the most creative people in film embrace fear, failure and ego...
Exclusive Q&A: Mars CMO Andrew Clarke on transparency, faith in the Super Bowl and fighting for your agencies
In his first interview, the chief marketing and customer officer gets tough on digital visibility an...
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