Samsung unveils its 'new era of AI TV' in immersive ad
Global campaign was created by BBH Singapore....
Why extraction at the gaming adspend goldmine remains a challenge
Mobile gaming is a huge, global phenomenon and is only set to get bigger. So why aren't more brands ...
Google creates ‘full-body’ experience to show its design is ‘shaped by water’
The immersive experience takes place during Milan Design Week....
Samsung highlights downsides of flash photography to launch latest phone
Campaign has been created by Mother London....
Neurodiversity in marketing: How my dyslexia helps me as a CMO
For Neurodiversity Celebration Week, Benjamin Braun, the chief marketing officer of Samsung Europe, ...
House 337 wins ‘multimillion-dollar’ global creative for mobile gaming giant
Dream Games is a Turkish company valued at about $2.5bn in early 2022....
Samsung taps Charli XCX for metaverse concert on Roblox
Fans complete challenges for the chance to be part of the performance....
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales....
'Apple at work': third in series sees 'The underdogs' escape clutches of evil boss
Office team defy tyrannical boss, quit jobs and start own company thanks to Apple tech....
New player: how Samsung levelled up with gaming breakthrough
Launching a new type of chip isn't normally the sexiest update, so Samsung teamed up with Bartle Bog...
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