Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the p...
OMD collects AliExpress global mandate
The account, believed to be worth US$25 million, was previously held by MediaPlus and MediaCom....
Fans want brands to keep it light during the Super Bowl
A Campaign US Twitter poll reveals that people want to see lighthearted ads during this year’s broad...
Publicis Groupe retains Samsung U.S. media and digital business
A ‘Power of One’ team of agencies will continue to handle media and digital for the brand....
WhatsApp’s new data policy is not as scary as it sounds for brands or users
Conversocial's head of communications and content argues the business case for WhatsApp's data-shari...
Pinterest introduces Story Pins on the homepage in influencer push
The platform is expanding on its Stories feature with a carousel on top of the home feed....
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game....
WeChat doubled ecommerce sales in China in 2020
Chinese messaging giant facilitated nearly US$250 billion in ecommerce transactions in 2020, as more...
TikTok rolls out stricter children's privacy rules
The new policy update is in response to ongoing privacy challenges...
Brands speak out against Capitol insurrection
Ben & Jerry’s, Axe, and Boeing are among brands taking a stance and condemning Wednesday’s violence....
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