Articles: 945 Results Search help Filter results »
Order By: Relevance | Date
Still from "Birthday" film by VCCP for Cadbury

Cadbury marks birthday with 200 years of history in 60 seconds

'Yours for 200 years' campaign was created by VCCP London....

Woman eating a Ferrero chocolate

Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves

Meanwhile, Ikea dominates creative....

Promotional graphic for Chupa Chups' latest Roblox game 'Skate & Create'

Chupa Chups targets Gen Z with Roblox in-game skating experience

Activation is first of its kind for Wavemaker....

M&Ms store, London (©GettyImages)

What Mars wants from retail media networks

Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but ...

Oreos surround a blue Mondelez sign. Photo: Getty Images

Publicis takes largest bite out of Mondelez’s global media business

WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business....

Mars named vice chair of Unstereotype Alliance

The alliance aims to eradicate harmful stereotypes in advertising and marketing....

Bake against the machine: Maltesers partners Google Cloud to create AI cakes

Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins....

Reese’s gets salty with March Madness Twitter sweepstakes

The social media campaign aims to get fans to share their ‘saltiness’ about the tournament....

‘Trading one problem for another’: Twitter users baffled by Krispy Kreme’s free doughnut offer to vaccinated customers

“If you don’t qualify yet, don’t worry. Krispy Kreme still offers affordable preexisting conditions,...

Mars CMO credits long-term commitment for its creative success

Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacifi...