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Silhouette of Elon Musk and Tesla logo

The Tesla trial: Can brands thrive without a traditional marketing team?

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a fr...

VW ad still - two old ladies sit on fold out chairs by a VW, the words 'NansWagen' are overlayed

VW and Adam & Eve/DDB's 'YourWagen' stars real people and their new and old cars

Brand platform will go global in summer....

Woman eating a Ferrero chocolate

Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves

Meanwhile, Ikea dominates creative....

Man holding beer in laundromat watching football

Global new-biz spotlight: Media outlook worsens with fewer major moves

Meanwhile, North America creative activity soars....

Pfizer ad with man looking at vials

Global new-biz spotlight: Pfizer picks Interpublic and Publicis for global account

US allocated lion’s share of business....

VW CV SAD billboard

Volkswagen Commercial Vehicles calls ad pitch

Incumbent is BBH....

The Volkswagen Group HQ

Volkswagen Group media review back on the road after nine-month hiatus

Review spans group brands including VW, Audi, Skoda and Seat....

Elon Musk points a finger

‘Advertising is awesome and everyone should do it’: Tesla's Elon Musk U-turns

Musk has previously said that he hates advertising but acknowledged that Tesla was often ‘preaching ...

A still from a Ford ad depicting a dirt-covered Ranger pickup, with copy reading 'Go break it in'

Ford ditches the shine and kicks up the grime in Ranger pickup campaign

Ad created by AMV BBDO to promote 2023 Ranger model....

FORD 2018 FOCUS ST-LINE

Ford moves global ad account into Wieden & Kennedy

Incumbent BBDO will work on CRM in the US....