Last-mover advantage: when brands should avoid taking the lead
Some companies grab the headlines by being first to market, but how can brands make the most of the ...
Taxing issues for marketing as brand trust is called into question
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands ...
Sector Insight: Desktops, laptops, tablets
The consumer computer market is in robust health, with 40% of homes owning two or more tablets, lap ...
Sector Insight: Computers
Specialist computing shops are having to fight for market share as more generalist players are enter...
Sector Insight: Computer retail - PC proliferation opens channels
As the market matures, consumers are buying more computers from non-specialist retailers....
Sector Insight: Betting shops - Making gambling mainstream
Betting shops are modernising to attract more punters and fight off online and mobile rivals....
Sector Insight: Laptops and PDAs - More than an office tool
Working on the move? Laptops are now as likely to be used to email friends or even watch TV....
ADWATCH: 11 88 88 highlights cost savings of its enquiries offering
The service is emphasising its low prices while getting its number into people's heads....
Global forces: Truly valuable brands are global. Jane Bainbridge reports on Interbrand’s international brand survey
Globalisation is the word on every chief executive’s lips these days and a glance at this yea...
Coca-Cola fights off Microsoft to remain top brand
Coca-Cola is still the world’s number one brand, according to Interbrand’s annual surve...
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