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Weird kids don't need weird ingredients, says Horizon Organic

March 17, 2017, Fallon for Horizon

Fallon creates the dairy's first brand film in a shift away from print-only....

Exclusive Q&A: Mars CMO Andrew Clarke on transparency, faith in the Super Bowl and fighting for your agencies

February 02, 2017, by Douglas Quenqua

In his first interview, the chief marketing and customer officer gets tough on digital visibility an...

Ramadan: A month of fasting, a marketing feast

July 10, 2015, by Matthew Rothenberg

The holiest month on the Muslim calendar also marks a buying boom. How can brands market in Muslim c...

Coca-Cola Middle East "Share a Coke Lebanon" by Memac Ogilvy Dubai.

Coca-Cola shares Lebanese pride with new spot

November 21, 2014, by Campaign Middle East and Matthew Rothenberg

Its 'Share a Coke' campaign there celebrates Lebanon's culture of sharing...

Nescafe, "My Inspiration" by Publicis Middle East.

For Nescafe's global rebranding, Publicis campaigns in Middle East

November 13, 2014, by Campaign Middle East staff

See how Publicis Middle East integrated the global slogan, "It all starts with a Nescafe," into its ...