Apple retains crown as world's most valuable brand as Facebook value sinks
Apple has beaten Google to the top, with Amazon in third place....
Unilever set to cut global marketing headcount by 12%
Unilever is to slash its global marketing headcount by 12%, in an effort to reduce business costs am...
Diet Coke hunk shows soft side with luxury dog grooming brand
Diet Coke's latest "hunk" Andrew Cooper has recruited models of a different kind for the debut campa...
Beiersdorf punished over use of airbrushing in Nivea ad
Nivea owner Beiersdorf has been censured by the ad watchdog over airbrushed images, which "exaggerat...
Unilever escapes ad ban after Lynx accused of playing on racial stereotypes
Unilever has escaped censure from the advertising watchdog, after consumers complained that a video ...
Unilever marketing chief Keith Weed warns brands must become a 'force for good'
Unilever's top marketer Keith Weed has called on brands to respond to social unrest around the world...
Gillette, Nescafé and Evian launch tactical Wimbledon campaigns
A host of brands including Gillette, Evian, Nescafé, Rolex and Lidl have rolled out print ad campaig...
P&G CEO Bob McDonald steps down as AG Lafley returns
Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor ...
Cillit Bang's Barry Scott comeback TV ad banned by ASA
The advertising watchdog has banned a TV ad for Cillit Bang starring its brand ambassador Barry Scot...
Home-front battle: Global vs regional straplines
Avis' attempt to retain strapline that was dropped in the US raises complex issues...