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Mock up imagery of a mobile game.

Why extraction at the gaming adspend goldmine remains a challenge

February 08, 2024, by Coral Cripps

Mobile gaming is a huge, global phenomenon and is only set to get bigger. So why aren't more brands ...

Screenshot of Bidstack's programmatic ads inside a video game setting

Adtech platforms Bidstack and Venatus announce in-game advertising partnership

August 30, 2023, by Coral Cripps

The tie-up will allow both companies to enhance their in-game campaign offerings....

Dept Games official launch graphic, depicting a lush green landscape

Dept launches gaming division after finding '88% of Gen Z are gamers'

July 28, 2023, by Coral Cripps

Isabel Perry, vice-president of emerging technology at Dept, tells clients: 'Your future customer is...

Photo of Phil Rowley, head of futures at Omnicom Media Group UK

Why gaming is where the real metaverse opportunities are

July 21, 2023, by Phil Rowley

Amid recent headlines suggesting that the metaverse is "dead", marketers should reframe their idea o...

House 337 to create a global campaign for mobile game 'Royal Match'

House 337 wins ‘multimillion-dollar’ global creative for mobile gaming giant

December 21, 2022, by Ben Bold

Dream Games is a Turkish company valued at about $2.5bn in early 2022....

A Playstation 5 controller

PlayStation appoints global media agency

December 21, 2022, by Arvind Hickman

EssenceMediacom won a review that kicked off in May....

Still from PlayStation ad

PlayStation creates mystifying spot to launch revamped subscription service

June 23, 2022, by Gurjit Degun

Ad has been created by Adam & Eve/DDB....

A black and white picture of Conny Braams of Unilever

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

April 07, 2022, by Ben Bold

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales....

Wil Maxey: "there are references to different gaming genres sprinkled throughout the film"

New player: how Samsung levelled up with gaming breakthrough

January 27, 2022, by Imogen Watson

Launching a new type of chip isn't normally the sexiest update, so Samsung teamed up with Bartle Bog...

Gaming is huge. How can advertisers get involved?

March 09, 2021, by Sabrina Sanchez

Advertisers’ hanging approach to the gaming sphere is evolving as demographics of the typical gamer ...