AI is breaking the agency business model
A tool that promises efficiency and automation is counterintuitive to a time and materials business....
OpenAI inks multi-year content deal with News Corp
The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training A...
The C-suite tangle: Why CMOs need to speak a new language to win over critics
Four CMOs explore the evolving dynamics, essential skills, and how CMOs need to speak more CFO and C...
Why women’s health has become a priority for brands
Check out how marketers can best reach women and discuss their health needs in a post-pandemic world...
Coca-Cola brand director: ‘Brands can’t be complacent and must keep renewing’
Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festi...
OpenAI’s voice assistant triggers fresh wave of copyright concerns
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and tren...
Why media and creative agencies are 'consciously recoupling'
The “murky, messy middle” between creative and media agencies is where the best work comes from, Cam...
Movers & Shakers: Christy Sports, Pizza Hut, Heineken and more
This week’s agency news, people on the move and brand buzz....
Glad takes it back to Y2K with new scented trash bags
The campaign evokes the style and sounds of the millennium to promote a new line of bags with scents...
Why TD Bank created a dog ATM
In this case, ATM stands for ‘dog automated treat machine.’...
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