Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie
Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for ...
Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'
What the e-retailer has learned about conversational commerce from its chatbot powered by IBM's Wats...
What Google Lens means for advertisers
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers....
Most people aren't amused by snarky brands online, study finds
Sprout Social finds 67 percent of consumers prefer helpfulness to sassiness....
The Recommendation Engine: Tapad's Kelly Peragallo
This avid motorcyclist has eclectic taste in music and books. And thinks "Better Call Saul" is bette...
Publicis Media's Zenith rebrands, adds consulting to its capabilities
The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said ...
At first NewFronts, Twitter announces 14 new live streaming partnerships
BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping trans...
ComScore's new free viewability measurements bring a sigh of relief
Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook....
Why Google's second shot at programmatic TV buying will work
Things have changed since 2012, and Google's re-entry to the market will change it even more....
T-Mobile CEO embarks on insane 4/20 Tweetstorm against #VerHIGHzon
Verizon scheduled its earnings call for the unofficial stoner's holiday, and John Legere was not abo...
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